Cham Soju

Cham Soju is a type of *soju*, specifically *diluted soju*, a popular Korean spirit known for its clean and neutral profile. Produced by Kumbokju in Andong, Gyeongsangbuk-do province, this rendition presents a light-bodied and dry experience, marked by a refreshing character and a crisp, short finish. It offers a simple, straightforward entry point into the diverse world of Korean spirits.

The clean profile of Cham Soju finds harmony with *sashimi*. The delicate sweetness of the raw fish, like tuna or yellowtail, mirrors the subtle sugars in the soju, while its lean texture contrasts beautifully with the spirit's light body. Alternatively, try *Thai-style pomelo salad* – the interplay of sweet, sour, salty, and spicy notes dances exquisitely with soju's neutral canvas, cleansing the palate and inviting another sip.